China
Market Overview
The outlook for China’s outbound travel to the U.S. remains positive, with both Chinese and U.S. tourism organizations collaborating to simplify travel experiences and foster tourism growth. Hawai‘i Tourism China (HTC) is dedicated to utilizing digital and social media marketing strategies to strengthen Hawai‘i’s image, boost brand recognition, and encourage responsible and mindful travel.
Strategy
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Utilize Chinese consumer-preferred platforms to showcase Hawai‘i’s culture, natural resources, community and regenerative tourism initiatives.
- Conduct training sessions to educate travel advisors about the unique attributes and offerings of each Hawaiian island.
- Build strategic partnerships with travel trade and U.S. Embassy in China to leverage their channels and events targeting mindful travelers.
- Collaborate with airlines and OTAs to create bundled travel packages and execute joint social marketing campaigns.
- Continue enhancing the WeChat B2C and B2B Mini -programs to promote Hawai‘i's festivals and events, Made in Hawai‘i products, volunteer opportunities, and more.
