Japan
Market Overview
Hawai‘i remains a favorite vacation destination for Japanese visitors. To maintain a strong market presence in Japan and accelerate the market’s recovery, Hawai‘i Tourism Japan (HTJ) builds on the momentum of previous campaigns by delving keeper into the distinct branding of each Hawaiian island and strengthening partnerships with industry stakeholders to drive travel demand to Hawai‘i.
Strategy
-
Promote Hawai‘i’s unique brand through storytelling and visual campaigns that showcase authentic island life, utilizing digital platforms and owned media.
-
Launch multi-channel digital advertising campaigns targeting high-value first-time visitors, families, couples, and young adults.
- Partner with airlines, travel agencies, and OTAs to strengthen island branding and create tailored products highlighting the distinctive features of each island.
- Develop collaborative programs with key travel trade partners to drive demand during off-peak periods, promoting value-added packages and experiences.
- Boost media outreach by proactively pitching customized plans to targeted media and freelancers.
- Strengthen industry professional training with FAM trips, seminars, webinars, and updated educational materials.
