Korea
Market Overview
Hawai‘i has experienced a robust recovery in travel demand from Korea and expects moderate growth in the coming years. Hawai‘i Tourism Korea (HTK) is actively monitoring the market trends and is focused on strengthening Hawai‘i’s position as a top destination for Korean travelers by collaborating closely with key travel trade partners, prominent consumer brands, and influential media outlets in consumer campaigns and market education.
Strategy
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Promote responsible and mindful travel by working with celebrities, influencers, and media to create impactful travel content.
- Position Hawai‘i as a premier romance destination by pitching stories and developing captivating social media content that showcases the islands’ romantic experiences.
- Increase travel spending by collaborating with credit card companies to promote premium, long-stay packages while highlighting Hawai‘i’s festivals and events that appeal to Korean travelers.
- Collaborate with airlines and travel agencies to create tailored tourism products targeting niche markets such as golf, surfing, honeymoons, and eco-tourism.
- Introduce agritourism and voluntourism programs as opportunities to connect with local people, culture and community.
