Sports Tourism
Sports Brand Marketing is a vital platform for HTA in supporting the state's tourism efforts. Sports programs extend the brand image and marketing of Hawaii, promote the rich cultural sporting history of our people, and drive desire from a worldwide audience to visit the islands. Sports programs generate tremendous value to both our communities and our economy. HTA will incorporate more international partnerships to both broaden our portfolio, but also achieve our mandate to generate a positive economic return by reaching target visitors through their preexisting affinity for local-market leagues and teams. Aligning the Hawaiian Islands with the most popular team in our key source markets allows us to stay front of mind for new and return travelers. We have defined the sports in each MMA that have the highest cross-section of fans with the disposable income, interest in Hawai’i, and direct airline service to maximize our market penetration. We will also leverage current partnerships across all markets such as access to IP, Visitor Development Funds, and Events.
